Chicken of the Sea Landing Page & Amazon Store

Chicken of the Sea needs no introduction! Working with Bay Area food marketing agency Active Ingredients,  I’ve been involved with many projects for this beloved brand over the years. Most recently, we created a landing page to promote their new tuna and salmon packets, and gave their Amazon store a colorful refresh to match their new visual identity.

View Landing PageLink-out arrowView Amazon StoreLink-out arrow
Role: Design Lead

Collaborators: Active Ingredients (Strategy, content, Project management, Development)

Result: 4.6% landing page bounce rate, 55% increase in Amazon Sales
Screenshot of the Chicken of the Sea Packet landing page
image with text "Page achieved 4.6% bounce rate" with a sunglasses face emoji
showing bounce rate under 15% as "practically unachievable" according to Google AI

Amazon Store Refresh

As part of a larger initiative with Active Ingredients

Screenshot of the Chicken of the Sea Amazon store homepageimage with text "As a part of a larger strategic initiative, Amazon sales increased by 55%"

All work

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